Our Approach

Intentional design

Our pieces are comfortable, functional, and genuinely nice to look at because we design dogwear the same way we think about clothing for people: with fit, feel, and aesthetic all working together. We focus on classic shapes with small flares for fun, so each piece feels both timeless and exciting.

Real dogs, real life

We test our designs on real dogs, in real situations, and refine them through many samples to get the fit and feel just right. They've been through walks, runs, park zooms, play dates, and many cold mornings cozied up on the couch.

Circular thinking in action

We do our best to work within a more circular system, even at a small scale. Whenever possible, we use deadstock fabrics — giving quality materials a second life instead of letting them go to waste.

We’re also intentional about minimizing waste during production, always getting creative with scraps and finding ways to extend the life of our materials beyond their first use.

This is an ongoing process, and one we’re committed to improving as we grow.

Small batches made with intention

Our pieces are made in small batches to reduce excess and allow us to focus on quality. This means colours and quantities may change over time, and each run is produced with care rather than speed.

Small-batch production lets us stay flexible, thoughtful, and connected to what we’re making.

Always learning, always refining

We believe in progress + practice over perfection. Our approach is shaped by curiosity, experimentation, and a genuine desire to do better. We will make mistakes, but strive everyday to do the next right thing. Thanks for coming along.